Welcome to 23 Ways to
Get New Customers in 2023!

As business owners, we really been through A LOT the past few years.

And now for a lot of businesses I come across, it’s getting quieter, and that’s scary. Government change, interest rate hikes, cost of living skyrocketing… and nothing like the ‘R’ word to make people stop spending their money!

So what’s a business to do to ensure they keep their doors open during possibly another tough year? Well, you get your marketing hat on and make sure you have a strategy moving forward about how YOU are going to stand out in your crowded industry, and be the person/business/product that your customer chooses when it does come to spending their hard earned $.

And because I love to get cutesy with numbers… I thought it would be great to give you 23 ways you can get more customers in 2023. Because believe me, it’s getting tougher out there. And you need to know how to DIFFERENTIATE, DELIVER OR DIE! (Yeah, it’s a bit melodramatic, but so is a down-turning economy.)

I’ve been running my own marketing and branding business for 25+ years now and have lived through multiple economic tough times as the main breadwinner in my family, and what works during these periods is still the same, and I share it openly in the upcoming 23 videos! This includes:

Utilise your networks, friends, alliance partners, whatever knows people that might do business with you, and ask them to help you get in front of potential customers. Hustle. This isn’t the time to be modest!
Keep it lean, keep your expenses minimal and be resourceful as heck. Know what you do really well and make sure you are capitalising everybody’s strongest skillsets.
Make marketing and sales EVERY DAY your top priority. Don’t slip.
Do a great job when you do get the work, prioritise turning it around fast and give massive value so people refer you on.
Get over your nerves and do the things that you need to do. Pick up the phone to make that connection and stay in touch, send out regular emails to your database, get out and support events and be seen – speak at them if you can!
And here’s something that we never used to have before social media… GET IN FRONT OF MORE PEOPLE with sensational offers and packages online for a very minimal cost. There are no excuses. Blog, post, do live videos, online seminars, webinars, reels, stories, podcasts… it’s all there at your fingertips and more than ever you need to be using these methods STRATEGICALLY to bring you more of the right customers.

Here’s to your business success and triumphing in tricky times.

Melissa x

TIP 1 – GET A MARKETING STRATEGY AND ACTION PLAN IN PLACE.

Okay, it’s not sexy, I know, but you need to get some framework around what the heck you are trying to do here. Start with the end in mind and work backwards. Get your messaging right, understanding who you want to talk to – your target audience, what they need, their pain points, and what will help them NOW in an emotionally charged 2023 with rising interest rates and economic distress for a lot of people and businesses.

Do a SWOT analysis on yourself. Plug the holes if there are any. Write a manifesto and a mission statement for your business and your WHY for doing what you do. And share that with your audience. Don’t ignore the value of having a road map with a content plan, social media plan, and who is going to help you get there all set in place.

*** If you want to get access to our one page Marketing Strategy – please comment below or send me a DM with your email address so I can send it to you. ***

TIP 2 – CREATE REALLY COMPELLING OFFERS THROUGHOUT THE YEAR THAT SPEAKS DIRECTLY TO YOUR CUSTOMERS’ PAIN POINTS TODAY.

Know what you want to achieve (eg get more email addresses for your database, attract a different kind of market, sell more of your high ticket offers by selling a low selling item first etc) and then get in front of them! Know where you audience hangs out on line and in person, and then you go there too.

Know what people need right now and package that service up into something that feels like good value and offer it to the marketplace in a variety of different ways. Don’t rest on your laurels, you need to hustle a bit when things get tight. But you need a good offer to do that with.

TIP 3 - REINVIGORATE OLD CLIENT RELATIONSHIPS

Reinvigorate your old customers and sales calls. Go back through your old quotes, sales, inquiries, prospective emails, old webinar guests, seminar attendees, people that comment on your posts and show up to your lives… and make them an offer they can’t refuse!

They’ve already shown interest in the past and something held them back then. Maybe things have changed now. So get on the phone, call them and find out what’s happening in their world. And after the first exercise I shared with you about getting to know your customer’s pain points… you now know them better! So make them an offer which is relevant to them and speaks to their heart. People love the personal touch.

Out of sight can be simply out of mind.

So get back in front of them PERSONALLY and you could be shocked how quickly you can convert them into being a customer. Just because you followed up and pitched them something that fulfills their need, and you showed them that you cared.

That’s how you stand out in touch economic times.

TIP 4 - SHARE STORIES, GO BEHIND THE SCENES, AND GET REAL WITH YOUR AUDIENCE

Become an AVID STORYTELLER. Share personal content in your marketing to develop real life relationships online, so people get a real sense of the people behind the brand. You, your team, your suppliers, and your happy clients!

You all have a story to share that will benefit potential new clients, and differentiate you from everybody else. You can do this through video, sharing bloopers, behind the scenes of day to day activities, live videos to encourage interaction, show the real humans in your business, client success stories, your personal interests, where you live, how you spend your time. Getting personal doesn’t mean baring all of your soul…! But it does mean letting people see and connect with the real you. Because people buy from people.

And if this makes you uncomfortable, you could be dealing with some personal head trash that is holding you back from showing up authentically in your marketing, which would be hindering your business growth. (Happy to chat to you about how to clear that up and move forward with confidence.)

Even sharing your struggles about showing up in person could make you more relatable to your audience. The whole point is, be real, don’t take yourself super seriously, and share from your heart. You will always attract the right clients if you consistently do that.

TIP 5 - STRATEGIC ALLIANCES - WHO DO YOU KNOW THAT CAN YOU HELP GET MORE CLIENTS?

Now that you know who your target audience is and what kind of pain they’re in, you need to get really strategic about how you can easily get in front of those new potential customers. So often business owners (especially when they’re starting out) think they don’t have enough contacts, but it’s often quite the opposite.

I remember when I started out 25 years ago, I wrote out a list of all the people I knew in my friend zone as a woman in my 20’s, and told them what I did. And some of them used my services, and then they shared me with their networks. Some of these people are still in my network today and keep referring me.

This will shock you… but people AREN’T sitting around thinking about ways that they can help you! They’re thinking about how they can help themselves! So don’t be patient and polite. Ask your friends, your family, colleagues, business friends, neighbours, industry association leaders… anybody that you know that knows your target audience.

Make them a valuable networking alliance of yours. Share with them what you are doing, who you help, the success that you’ve had, and strategically align yourself to people with similar target audiences to yours to get in front of new people.

TIP 6 OF 23 - HOW TO GET 25+ PIECES OF CONTENT FROM 1 VIDEO

2023 is all about creating high value content that you audience devour, but you also have to be super-resourceful with your time. That means, unless you’re a micro business, you should have somebody help you with your content going out consistently, and that you should only be responsible for creating one long form piece of content personally. (Ideally you would do this all in one day per month, but once a week is probably more realistic!)

So how do you manage this you say?!

Video and your unique IP that nobody else can copy. You have endless amounts of knowledge in your head that you can share with your audience. You just need to tap into it and get it on video so that your marketing assistant can do the rest. Definitely watch the video for a more thorough description of how this works, but it goes like this:

You make a long video from 5 – 20 mins about a topic that is really relevant to your audience and their pain points. I’m doing it now, one of my audience’s pain points is how to get the time to create quality content! So I’m explaining exactly how to do that!
Next you give that video to your assistant to edit, brand and:

👍 strip out the audio for a podcast

🔎 cut the video down into palatable short videos and reels/stories

🖍️ write a blog post from it and upload to your website with the video

📽️ download video onto YT channel

🎉 create daily posts from information in the video for all of your social media platforms (if you have 3 platforms that now becomes 7 posts x 3 = 21 posts)

❤️ if it’s particularly valuable content you can create an infographic, a downloadable pdf, or a call to action on your website…

😍 send out a weekly newsletter to your database promoting all of the above

💃 send out the above info to your strategic alliance partners to share with their audiences

Rinse and repeat each week.

That is how you consistently create content and why you need help so you don’t burn out doing it. A good assistant will only need one day to create all of that for you, and should only cost around $250 - $400 a week.

If you want more strategies around how to make this work, get in touch with us! This is what we do and how all the pros in the online world make it work. Happy content creating!!

TIP 7 OF 23 - GET REALLY GOOD AND CONSISTENT AT VIDEO

Why is it that the thought of making a video makes most business owners break out into a sweat?! It’s a real problem if it does, because the benefits of making video far outweigh your perceived fear of doing it! Or it should, anyway!!

Here are some stats for you to try and inspire you to get creating:

96% of consumers turn to a video to learn about a video or service.
There is 53x higher chance of your website page ranking first on google because of video
And watching a video versus reading copy, can increase sales by up to 80%!

And if you haven’t already, you need to start a company YouTube channel and commit to making regular weekly videos solving your target audience’s problems. It is the second highest most visited search engine next to Google, and people consult it EVERY DAY to find solutions to their answers. So the more targeted your videos, and the more prolific, the better you will rank.

Video is essential in your business, and you need to get good at it. And by good, I don’t mean perfect, you can still be your wonderful self, but you just need to get comfortable sharing your true personality through video. People get weirded out about making video because they think they need to instantly become scientific experts and speak in big words and jargon. It’s not the case, the most successful videos are very basic, straightforward, helpful, and are spoken at a level where a 12 year old can understand what you are talking about.

Different types of video include:

- A formal/company style video, usually on the home page of your website

- Live videos – like this one, which you can download and use in a multiple of different ways

- Doco style – a day in the life or behind the scenes of an event or office day

- Reels

- Stories

- TikTok

- Long form information videos – as explained in Tip 6 of the 23 Ways series

- Short videos – bite size bits of information from 30 seconds – 180 seconds, that can be turned into ads if they perform well

- Vlogs – accompanying a blog

- Recordings of webinars

- instructional videos

Then there is the decision do you script the video, speak off the cuff, read from a few notes, memorise the whole thing…!

There is no right or wrong, but I would highly suggest that practice makes perfect. And you just need to start. Accept that your first few videos will probably feel weird as hell but that is no reason to stop.

Listen in on the video where I share a story about how successful it was for one of my clients and 20x his business… just by showing up online regularly through live videos!

And if you want to work with us personally on your video and marketing strategy… all you have to do is get in touch for a friendly chat to see how that could work.

TIP 8 - RUN A LIVE EVENT - PARTNER WITH OTHER PROMINENT BUSINESS OWNER/S

Today my tip is old school but highly effective every time you do it… In early 2023 I want you to run an event in your local area on a topic that is hot right now for your audience. And don’t just keep it face to face, video it and live stream if you’ve got access to the tech, or at least just video it so you have all of that amazing content to push out with future marketing and sell to people who can’t make it personally.

The key is doing it with other businesses who have a similar demographic to you, so you can piggyback off each other’s audiences – both in person and online. And it gives you a great reason to ramp up your marketing and speak to your audience about topics that are relevant to them right now. Being in a slowing economy is the perfect time to come forth and really help your audience with how to deal with the things that are worrying them right now.

For me personally, it’s a great opportunity to show people how to take charge of their own marketing as it gets more competitive to win business. It’s just making sure the topic is relevant to how people are feeling RIGHT NOW.

It doesn’t need to be a fancy-pants event where you cater food and drinks and spend thousands on catering. A quality event can be run in a local pub or a restaurant if it is good content. People will show up for the value you provide.

The key is getting as many bums on seats, providing massive value and demonstrating your expertise, filming the thing, and then having a solid CALL TO ACTION at the event so people know how to do business with you moving forward.

And if they don’t, they’re still now in your email nurturing system and can eventually become a client. Win/win!

TIP 9 OF 23 - CREATE A COMMUNITY!

Now I know this one will have a few people scratching their heads, because you’re thinking, “I’m just a business owner, why would I want to even create a community, and who would want to be part of it?!”

Well sorry to tell you, if you want to run a really successful and relevant business in 2023, you’re also going to have to accept that you have a social profile in your industry and that people (potential customers and existing clients) do want to learn or be inspired by you! (In essence, you are an influencer in your industry!)

The easiest way to create a community around you is through your personal brand, and putting out really great content that people want to absorb. You can run events and have a membership program and meet people in person if that floats your boat, but realistically, you can create a community and keep it all online, and just be known as the go to authority in your industry.

Ways to create a community include…

Run a community page on Facebook and regularly go in there with tips and tricks and useful information that really helps people.
Run webinars, online seminars, master classes, that really engage with and involve the people that regularly show up for that. You may even be able to charge a fee for their attendance.
Go live on FB and Instagram so your community can regularly show up and receive free information from you.
Have a community page on your website where you have free instructional videos and recordings of online activities that really help your audience.
Have VIP membership status for high-volume customers, and make them feel really special and give them a financial advantage to being loyal to you.
Have merch and give this to your most loyal community members!

The sky really is the limit as to how you can grow and nurture and look after your community.

TIP 10 - YOU REALLY DO HAVE TO WORK ON YOUR PERSONAL DEVELOPMENT

As much as people shy away from personal development, it is essential if you really want to get comfortable just being yourself, particularly when you are growing your personal brand.

Your self identity and self confidence are your strongest assets because it allows you to do the things most business owners won’t. Like cold call, make video, go live, speak publicly, and show behind the scenes of their business.

And when you go deep and connect to your values and your mission, you will be far better connected to your audience and you help them, and the days of floundering around trying different things and sending out a confused brand message will be a thing of the past!

TIP 11 - MARKETING IS ABOUT YOUR CUSTOMER… NOT YOU!

Understand that the function of creating content, marketing and sales, is all about giving and stepping into the shoes of your customer from their perspective. It’s not about you.

This is the mistake that most business owners make in their marketing. They’re so worried about how they look, how they sound, are they using intelligent words?!… They completely miss the point. And when you don’t come from your customer’s view point, that’s when the message doesn’t hit home.

Think about your own experiences! When somebody feels like they’re talking directly to you, that they get you and feel like a friend… then you feel good about doing business with them. Do this with your marketing to get a lot more impact.

TIP 12 - CREATE EXPERIENCES AND BE MEMORABLE WITH YOUR CUSTOMERS

Be honest… what does your company do to stand out? Because if you’re doing the same as everybody else… then you are the same as everybody else and you will just be competing on price. Something you definitely don’t want when people aren’t spending as much in an economic downturn.

Yesterday I was Christmas shopping with a gf as it’s 2 weeks until Christmas, and we went into a shop called Fox and Scout at Newtown in Sydney. Initially we were just checking out a dress that I noticed in the window. That was going to be it, I didn’t need to buy a new dress and we had one foot out the door when a love older lady set up at the front of the store piped up and said… “Would you like a glass of prosecco?”

We looked at each other and hesitated, and that’s all it took. She knew she had us. She was pouring two flutes and it was too rude to leave, and they knew they had us for at least 5-10 mins while we drank the bubbles and had some Christmas savouries and a macaroon. Now remember that this was a shop I had no intention of going into further than the front door originally, but because I now had a glass of bubbles in my hand, I went on a little browse, and ended up spending $100 on xmas gifts and my gf spent $200 on some clothes. All from 2 glasses of inexpensive prosecco!

The sales women in the store were also lovely and so friendly, and so on brand with their generous gift. And we were more than happy to spend our money in a boutique rather than a big department store, so it very much felt like a win/win. And it’s an impression that will last with us forever, and no doubt we’ll return based on that positive experience.

So when you create a happy experience for a customer like this, it screams “I care about you”. And that is who people want to do business with moving forward in hard economic times. The ones that care personally about them. Tune into the video to hear some great ways that you can create experiences for your customers. And then ask yourself, what are you doing to stand out and create a memorable moment for the people that spend their hard earned $ with you?!

TIP 13 - MAKE YOUR WEBSITE A HIGH LEVEL RESOURCE TOOL

Too many people treat their website as a set and forget thing. They labour over it for a period of time, get it built, never learn how to update it, and then wonder why it doesn’t bring in any leads for them when they give it no love! One reason why your website might not be ‘working’ is because you made it all about YOU. It should be all about your potential CUSTOMER.

(Especially in 2023 with the rising cost of living and people looking for answers to their problems online before they choose who they want to do business with.)

I’m a huge advocate of having your personal brand and team really prevalent on your site, but it also needs to be a valuable resource that people want to return to again and again. And that will only happen if there is something in it for them.

Here are some ways you can improve the user experience:

❤️ Informative blogs and articles

❤️ useful downloadable infographics that explain a process really easily

❤️ how-to videos, educational content case studies giving them confidence they can get similar results

❤️ a VIP section exclusive to members only tests / quizzes / questionnaires

❤️ podcast episodes

❤️ downloadable cheat sheets / ebooks / instructions that make people’s life easier

❤️ canva / excel / video templates that people can customise

❤️ calendars / schedules / planners

❤️ recipes / workout plans / exercise notes

❤️ jargon dictionaries for industries

❤️ live feeds to your social media

Honestly, the sky is the absolute limit here!

Anything that gives your potential customer the leg up on what they are searching for online already, is going to be a hit in their eyes.

And if you’re really smart, you get them to give you their email address when they sign up for your information and now you have them in your email nurturing system.

Win/win!

TIP 14 - CREATE AN AWESOME LEAD MAGNET AS A TINY OFFER TO BUILD YOUR DATABASE

Every business is in the business of getting more leads through the door, and building a warm database. We used to do this by interruption marketing – that is, advertising! We didn’t have this beautiful thing called the internet, we had to hand out leaflets, exhibit at expos, cold call via the phone, send faxes (remember them!!!) and place very expensive ads in newspapers and the yellow pages!

Now we have a world of opportunity at our fingertips. Our job as business owners is to get real sales leads in the door and retain that data via email addresses. And then we put those warm leads into our email nurturing system that both informs, entertains and then encourages that lead to buy from you once they are ‘warmed up’.

We do this by having a lead magnet that we promote online or through our alliance partners, which is so loaded with value that you can charge a small price for it, eg $9.97, and then repurpose the money earned from it as your ad-spend to keep promoting it to a new audience!

A lead magnet could be:

✅ An ebook – small or large, it’s up to you!

✅ An instructional video series – that teaches them how to do something

✅ A short online course – can be 3 short videos that gets a real result

✅ A quiz – that provides a real result that lets them know something about themself

✅ A challenge – eg around the service that you provide, a healthy eating challenge, a yoga or meditation challenge, a social media challenge etc.

✅ A 20 minute zoom consultation with you to discover their 3 main blocks in their business

The key is it must provide really valuable information that makes the end user’s life really easy because it offers a solution to their pain, and they see the value in paying for it.

When set up properly and targeted to your perfect audience, they can be so effective at growing your database and ultimately, your customers!

TIP 15 - SOCIAL MEDIA ISN’T ABOUT GETTING INSTANT SALES

Today will disappoint people because they still hope there’s a magic pill for this, but I speak the truth. Just because you throw up a post trying to sell ta product, it doesn’t mean you will get sales. You might! But most likely it won’t happen straight away. Social media is not sales media! It’s Social. Friendly. Engaging. Entertaining. Connection.

Your aim is to build a community by helping them and getting to know them so well that they feel a connection with you, and seek to buy from YOU when you do have an offer. You need to develop TRUST. That takes time. And if you do want to create an offer and use FB ads, they will be far more successful if you already have an engaged audience and not starting from scratch.

People give up way earlier than they should, and they misuse the features. Feels are crazy successful in Insta right now. Use that to your advantage. Stories are highly engaging in the day ti day aspects of your life. Use that! Tik tok is great if that’s your audience. Twitter is useful if you want to be an authority in your business and media. Knowing when and how to use social media is paramount to your success.

TIP 16 - THE IMPORTANCE OF A SCHEDULE & BATCHING CONTENT

Get a schedule going for your posts, and do the bulk of them one day a month. We create schedules for clients so it’s much easier to create content.

Example:

Monday - share a client case study/success story
Tuesday - share your recent blogpost/podcast
Wednesday - talk about something topical relating to your industry
Thursday - show yourself out and about with a client or helping somebody business related
Friday - go live and do a Q&A
Saturday - am inspirational quote
Sunday - weekend wrap up, get personal!

These are just examples, when tailored to your business they can literally be a game changer, especially if you’ve pre-done and scheduled most of them!!

It also eliminates the excuse “I have no time”. And consistency is the winner always with your social media.

TIP 17 – RECURRING REVENUE WITH A MEMBERSHIP &
TIP 18 – HOW AN ONLINE COURSE SUPPORTS A SERVICE-BASED BUSINESS

Every business owner as heard that you need to have more than one income stream in your business… so have you ever considered having a membership? This works exceptionally well for the professional services industry, but you can get resourceful in most businesses.

I have a friend that is a golf pro and runs golfing tours around Australian and overseas, and she also sells lifestyle products to that market. But for years she has grown her database and supplemented her income by having a monthly subscription to her golfing tips membership.

She sends out weekly videos with golf tips which seriously enhance their game, and then upsells these members to her trips and her products. Now the content they pay for I’m sure they could find on Youtube, but the point is, they don’t have. They are paying for the convenience of receiving the information without looking. They love the personalised nature of it by being able to go on her trips, and it’s nice to be part of the community with each other through their FB group.

So what way could you package up your services into a weekly membership and changes lives? Here are some ideas:

😎 I’m about to release the Content Creator Club – which is marketing training for small business owners and their marketing assistants.

👌 Accountants or financial services could have weekly tips on cash flow, money management, investing etc with themselves as the experts and special guests

💋 Hairdressers could share styling tips, hair product reviews, colour tips etc

🕵️‍♀️ Legal people could have tips for small business owners getting off the ground and how to protect your assets personally and professionally

👀 Real estate agents could provide market updates, investing tips, styling tips, renovation tips for better sales etc

The list just goes on and on.

And if you don’t like the regularity of a membership, you could change the model to a small or large online course! There is literally an online course for anything these days! From how to create the perfect wedding topiary arch to how to maintain your car for females! You name it, somebody is creating and turning everyday business owners into experts in their field making their own personal brand statement.

People want specific information in specific areas of their life these days. They don’t want to go to university to learn social media for 3 years. But they will happily sign up for a specific LinkedIn Learning course for 3 modules.

We are re-launching our own online course in mid January 2023 called Rockstar Personal Branding, because that is what we are passionate and expert about. Ask yourself, what are you an absolute legend at, and how can you package that up for your ideal customer?

TIP 19 – RUN A MONTHLY WEBINAR WITH A PRODUCT/SERVICE OFFER AT THE END

Webinars have been around for years, and they are a fantastic tool for building your database and creating serious connection and loyalty through sharing your expertise. It’s such a great win/win for all parties. I haven’t met a business owner yet who couldn’t benefit from running one. If you sell anything to other people, from car parts to hair dressing, to hospitality to any professional service, there is something you can teach people that would benefit your business! And help you stand out.

The average length of a webinar is around 60 mins, but I have been on some that have gone for over 2 hours and some less than 30 mins. Thanks to covid everybody is familiar with zoom now, so the resistance to come online to learn something has been overcome in the past few years, so there really is no excuse to use them in your business.

✅ 15% of people that attend a webinar will purchase the product or service offered. (Compared to 2% for cold calls and 1% for cold emails conversion rate).

✅ 73% of B2B webinar attendees become qualified leads.

This is how it works:

🎂You have a package/ a product/ services/ an event or a course that you want to sell.

🏅 You also have expertise around this that would be of great benefit to an audience who would like that information for FREE.

👩‍🎓 You promote your WEBINAR around your client’s pain points and that you offer the solution.

👥 There is an audience who are very hungry for these answers and they register for your webinar by giving you their name and email address

👀 At the beginning of the webinar, you let people know that there will be a special offer at the end of the webinar, but the first 45 minutes is all about serious content, as promised.

🤘 You deliver tonnes of good content and information. You give a lot away in this session because your ultimate goal is to build trust and demonstrate your experience.

😎 And then the last stage of the webinar is your giveaway. It’s best if you have a super sweet deal for people attending the webinar, and you cap it for certain period of time for the action takers.

TIP 20 –START A PODCAST AND STRENGTHEN YOUR PERSONAL BRAND

More than ever, as a business owner of a service-based business, we are in the business of being visible and helpful to our audience. In 2023, you need to have some kind of online presence as the authority in your field. And if you still don’t believe me, put yourself in the shoes of your typical customer. They need to pay their hard earned money to somebody to fullfil a need. Do they:

Go to somebody that they’ve been referred to with good knowledge?
Go to somebody they’ve been following online who has demonstrated a lot of expertise in the area and has already helped them out with smaller issues with their free content?
Go to somebody they’ve never heard of, never dealt with and no clue if they can actually do the job?

Do I even need to answer that for you?! If you aren’t in the online space developing your brand and your personal expertise within your industry, you are going to become a dinosaur. Referrals will still get your clients, but people with a good online presence AND local referrals, will win every time.

There are no free rides in a down-turning economy. And the person who is showing up consistently and helping potential customers with their smaller issues, is the person they will turn to when they want to invest their hard-earned dollars to solve their bigger issues.

One of the best ways to build your personal brand as an expert in your field, is through a podcast. There are over 2 million podcasts worldwide, and there are more than 420 million podcast listeners! 90% of Australians are aware of podcasting.

And 8.9 million Australians are monthly podcast listeners, and in the US it’s 144 million!

You cannot ignore the significance of having your own podcast show. It is one of the most authentic, personal and easy ways to get into the ears of your potential customers while they are working, driving, doing menial tasks or relaxing. You need to tune into who your audience are, what content do they need and how can you provide that in an original way, be informative and entertaining, and then just begin!

All you need is a mic, your phone or laptop and some simple editing software, and you can honestly get started! A lot of people interview guests to be able to both piggyback off their audience and gain wider exposure, and then you market the heck out of it once you launch it.

Like anything, you need to give it time and let people know about it. Don’t do 2 or 3 episodes and declare it a big failure if you’re not in Spotify’s top 10! Everything takes time and considered effort, but consider what would it take to make it successful? For some businesses 4-5 new customers and their life time value can make the world of difference when you’re getting started. And the speaking opportunities, alliances and joint ventures can make it even more lucrative!

I do recommend a solid strategy though before you start, and a weekly content plan to make sure it’s not a jumble of information.

And you know that we can help you out there! Make 2023 your year that start that podcast and gain customers that you never would have been exposed to before.

TIP 21 - ORGANIC SEO IS MIGHTY POWERFUL

Any serious business invests in a website. But then they often set and forget it! They spend all their attention on playing in their social channels that they forget their most powerful marketing asset, and bringing traffic to their website!!

You need to spend time attracting organic searches. Google has over 85% of the search engine market. And in their first page, the first five ORGANIC results make up 67% of all the clicks.

It’s Google’s job to put the best websites in front of their audience, and that means websites that are content rich and helpful. So it’s a no-brained that you should be making it easy for Google to choose your website by providing what their customers want… answers to their questions!!!

Therefore you don’t need to spend lots of money with SEO companies. The best way to appeal to Google is to be the best content-driven website in your industry! You can manage this in-house and it can work well organically.

Here are some good tips:

Update your site with keyword rich content. Don’t view your site as a ‘book’, think of it page by page, and filling the content with specific keywords relating to one topic only. This is where niching really helps. Google ranks that page specifically for that product or service and isn’t confused by too many topics. (It sees you as the authority on that topic)
Google loves video. It ranks you higher when you have it so display one on each key page of your website - especially your home page, about us, services and resource pages. Video is 50x more likely to get organic ranking than plain text results. Save your video up to YouTube and embed the source code to your website. Google loves high authority backlinks like YouTube linking to your site.
Update your site weekly with vlogs and articles, if not daily with fresh content. The sweet spot for a word count is around 1,500 words. But more doesn’t hurt if it’s relevant. With vlogs, have a video transcript so it’s a double whammy of video and words!
Create content that people want to reference and share. Your website should be a valuable resource tool. Not just a fancy brochure. Remember, “what’s in it for the viewer”!
Place relevant key word alt tags behind all of your images
Purchase multiple domain names for your site that contain your keywords in it. Point it to the relevant page as it’s own landing page. Make it very topic specific.
Have authority websites linking to your website - eg industry associations, directories, social media platforms. Backlinks really count. The #1 result in a Google search has an average of 3.8x more backlinks than the ranking sites below them.
Use keyword specific copy in your headline/title tag.
Drive more potential customers back to your site through your own activities on social media. Offer a lead magnet, or a free giveaway. Google loves an active website and will reward you for it.

The most important thing you need to know about your organic SEO strategy is what do your potential customers need answers to. What are they searching? Answer that, and you are well on the way to page one for your rankings.

TIP 22 - HAVE AN ACCOUNTABILITY PARTNER AND SET MINI GOALS WITH REWARDS

Accountability is what gets you consistent and showing up every day in your marketing, and only YOU know what that looks like for you.

For some, it’s:

🤓A marketing coach/mentor who you report in with frequently

🤪An accountability buddy (maybe another business owner or content creator)

😍A marketing group that you regularly check in with, or

🥳A great friend or family member that is prepared to kick your butt if you don’t do what say you’re going to, but will also praise you hard when you do!

Some people really need to put their money on the table with a coach or an accountability group to make sure they keep consistent. The reality is, we all do need some kind of accountability because we are far more prone to letting ourself down, but not somebody else. So…

❤️set up your accountability buddy or coach

☑️tune in with each other weekly or monthly

🎯set your goals for the month map them out in bite size chunks

🏅and then execute.

Because you know that you are meeting up with them again soon and it will motivate you to get through your list.

AND, the other way to reach your goals is to set small incentivisation rewards along the way! Know what floats your boat and set a reward – such as a massage, a fancy dinner, an expensive bottle of champagne, new shoes… whatever it is that excites you. And if you don’t meet your goals, you don’t get the reward.

Positive reinforcement is priceless with kids, and it’ll work for you too if you get the incentive right! And, it’ll just make you feel good to keep a promise to yourself, let alone the business and life rewards you’ll receive by growing your database, your revenue and your reputation.

TIP 23 – TEST AND MEASURE, AND THE 80-20 RULE

We only have a finite amount of time to spend on marketing our business (even though I could argue it is the most important role you will do all week!). Business owners still find themselves invariably working in the business rather than on.

Sooooo…. That means you need to know what works and what doesn’t work so you use your time most effectively. Pareto’s Rule, or the 80-20 rule applies here. 20% of what we do has the most impact and gets more results than anything else, but too often, people don’t know what it is!

So measure each campaign.
Pay attention to what type of posts work.
Ask clients when they work with you how did they find you.
Understand the lifetime value of each client and what is the most popular way for people to first start working with you.
Do they buy straight into the big ticket items?
Do they download a particular lead magnet or do they come through referrals?

Side note – if you join our CONTENT CREATOR MEMBERSHIP we go through this extensively and give you the templates you need to track this effectively.

When you know what 20% things you are doing that gets over 80% of the results… then you can tweak your time to focus even more on those things and really optimise your time and budget! For me, it’s strategic alliances and referral partners, calling on/emailing my old database (the ones who have left or gone quiet) with a personal offer and speaking publicly both online and offline.

Spending times in those areas helps a lot for fast track sales, BUT, you still need to do all the things because even if somebody is referred to you, the first thing they do is search for you online and check you out. If they can’t find you to develop an online trust relationship and see that you’re a high quality option, they’ll move on to the next person that they do find, who has taken the time to nurture their audience through trust-building marketing and content creation.

So that’s it with the 23 ways to get MORE CUSTOMERS in 2023!!! I hope you have gotten a lot out of the series. (Practicing what I preach, I will be repurposing all the content as I now how have hours of video and written content.)

Please take the time to go back through and watch your favourite videos on the topics that you need help with. And look out for my online CONTENT CREATOR CLUB and VIP ROCKSTAR PERSONAL BRANDING ACADEMY. If you need to chat about anything, please get in touch. This is what we do and we’d love to do it with you!

Happy New Year! Cheers to defying the odds and making 2023 a ripper of a year.
x ❤️o

Welcome to 23 Ways toGet New Customers in 2023!