Introducing our signature course - Rockstar Personal Branding Academy!
Be seen, be heard, create trust, win more customers. We promise you the knowledge, freedom and confidence to market your business and personal brand, creating the income and lifestyle of your dreams.
OPEN NOW - CHECK OUT OUR PACKAGES
SPOTS ARE OPEN NOW IN THE ACADEMY!
ENTRY CLOSES 28.02.23 | COURSE BEGINS 28.02.23
We are so excited to invite you into the Rockstar Personal Branding Academy. It only opens a few times a year, so please don't miss your opportunity to join us if this kind of training resonates with your growth and development plans for 2023.
How good would it feel if you were no longer wasting time and money on misplaced advertising... and instead building a much-loved personal brand that organically grew a loyal audience, increased sales and drove greater profit to your business!
Pretty terrific huh! It is possible, just read on...
There's a good chance this sounds like you, because so many Business Owners feel this frustration!...
You run a great business and already have some credibility as a good operator BUT:
- You know you're the best kept secret in your industry, and you're frustrated that your competitors are getting recognised as experts when you're just as good, if not better!
- You worry that you're missing opportunities because not enough people know about you
- You know what you should be doing with marketing and personal branding... but the thought of 'going live', speaking on a stage or making a video, makes you freeze and run for the hills!
- You don't have time, and you have no clue how to hire a Marketing Assistant let alone train them up
- Or even harder, you have tried to work with an Assistant and it didn't get the results you'd hoped for, and you're now hesitant to spend money again because it 'didn't work' last time.
I see you and you are definitely not alone in feeling like this. In fact, I have been in your shoes too!
What Business Owners fear the most when marketing around their personal brand, is the fear of being judged and getting criticised publicly. And it feels very real, because nobody wants to put themself in the firing line voluntarily! But this fear is also holding you back.
Just by reading this far down tells me you care a lot about your business and how to experience more growth and profit. And you recognise that you should be working on your self-limiting beliefs.
Glossophobia, (a fear of public speaking), is a very common fear and is believed to affect up to 75% of the population! That's a lot of people living in real fear of being 'seen' and 'heard'. And it's not just standing on a stage and speaking that conjures up this fear. It also shows up as:
- resisting running a webinar
- shying away from being a guest on a podcast
- refusing to host an online seminar
- not being consistent with writing a blog
- finding every excuse to NOT make a video or go live online!
- not making the time to work on a great presentation for an important project
- or always just 'too busy' to make a simple social media post...
Unfortunately if this is you, you are missing out on all of the opportunities to create a real connection through your personal brand!
The fear of not fitting in, being criticised, being made fun of and imposter syndrome are very real reasons why people avoid branding their business around themselves. Even when the research proves it's highly valuable to do so.
"92% of people trust the recommendations of individuals over companies."
That's a whole lot of people connecting with humans rather than company brands! And great news for small business owners and sales people willing to put themselves forward as the face of their company. Just look at Mark Bouris, Oprah, Steve Jobs and Richard Branson! The masters of merging a personal brand with a big business! Size does not matter when it comes to your personal brand!
So tell me... do you really want to miss opportunities and not reach your business (and personal) goals because you are fearful of growing your personal brand?
Because if you do want to match (or exceed!) your goals... then you already know that something needs to change in the way you currently market. And from our marketing experience, that means getting more personal.
You know that you're good at what you do, but being the best kept secret in your industry isn't getting you the kind of business growth you deserve.
You know that you can't keep using the excuse of "I'm too busy" or "nobody cares what I have to say", because it's just not true. Deep down you know it's just avoiding the real issues.
And most of all... you know that it's time to back yourself and share what you know with your audience, because you will kick yourself one day if you don't try.
It is up to you if you truly want to have the kind of brand credibility and business success you've always dreamed of. Nobody can do it for you, and nobody is stopping you... except you.
Melissa J. Scott
Connection & Confidence Coach, and Life-Changing Transformations x
“Your brand is a gateway to your true work.
You know you are here to do something – to create something or help others in some way. The question is, how can you set up your life and work so that you can do it?
The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand – which you can deliver.”
Dave Buck, CEO - CoachVille
Imagine what it would feel like to...
Have an intimate knowledge of your target audience, their pain points, and be able to impact them deeply so they organically become customers and grow your revenue.
An amazing Marketing Assistant who is trained weekly by us to support you, and who can implement your Marketing Strategy and Action Plan, saving you tonnes of time!
And most of all... have the confidence and connection to develop an authentic personal brand that truly resonates with you, your team and your community, and grows your business organically.
Because if you get these three things right... you know you will have the personal success, the freedom and the financial rewards that you've always known you were capable of.
When you market your business around your personal brand you naturally will:
- become the trusted advisor in your industry by creating content that people actually give a shit about and connect with, building trust and developing an audience that is loyal.
- expand your profile and reach, and increase sales/revenue from having a wider reaching public profile.
- become magnetic and a 'super attractor' - amazing opportunities come to you because your personal brand is instantly recognisable
- have more trust online, resulting in more customers and profit
- become a confident front person with strong self belief, that people trust, know and like - the key ingredients to any successful personal brand
- connect to your purpose, your values, and your secret sauce so marketing feels authentic and is magnetic to attracting the right customers
- fulfil your true life's purpose and gain real happiness and meaning from your business and the people that you are helping
- create freedom in your life to break away from tired old business models and live the lifestyle you choose from your online business
CLIENT CASE STUDY
How did our client exceed 20x his successful small business in less than 12 months?
Meet Steve Sidd.
We rebranded Steve's business Catering HQ, and worked with him on his personal brand, building up his confidence and connection to his personal brand identity and how to effectively use that for his family restaurant.
And in just a 12 month period from the rebrand, his business grew from 1 family restaurant to 19 different dining concepts and 22 event spaces in 5 different clubs in Sydney - and 310 employees! Pretty staggering growth in such a short time frame! (Side note - his business has more than doubled again in size since then, expanding up into the Central Coast - even with 2 years of Covid lockdowns. He has branched out into setting up a food logistics company and warehouse, and there are no signs that he is letting up!)
So why the incredible growth? Because he stopped being the best kept secret in the hospitality industry. He's good at what he does, and we worked with him on finding the inner confidence and self-belief to just speak about it and share it with his audience. We did a complete company and personal rebrand, came up with a strategy for his social media with a solid push on creating DIY and live videos in his social media... and he showed up consistently and authentically to his audience! The results speak for themself.
There is a story behind the brand.
Keep it real... keep it very real.
I don't think people realise until they take the leap and do it, how powerful Connection Marketing is... I didn't even know myself!...
It took a bit of confidence, I was nervous to speak in front of a camera and take photos but now I've seen what it's done for my business and it has been very rewarding.
Founder of Catering HQ
“The first time I have put myself on video, to my audience, is through you, so thanks a million. More so because, regardless of how much traction and interest it got for me, I felt very authentic and that is worth gold.
It is through doing your course that I got the clarity of how to differentiate myself, in the crowded human resources space, thank you so much. I think the investment I made with you has been well returned, just in getting my core difference much clearer.”
Sonia King, King Consulting - Human Resources Industry
"I wanted to say a huge thank you for the practical tips you gave me at the seminar recently. One of the tasks you gave us all was to write down your target market's pain points. It made me really think differently to how I package my workshops and I have seen great results!
Changing the Etelage story to my story and having my personal brand more prominent has also been a really effective way to build my brand. Thanks for these really cost and time effective tips to help plan a strong marketing strategy and create a brand buzz."
Christine Smalley, Etelage - Jewellery Designer, Workshops and Online Store
OK... SO WHAT ABOUT YOU?!
How can we help you to bypass your busy-ness, your concerns fears about showing up online, and fast track you to a wider audience, and more sales to the right kind of clients and more profit?
INTRODUCING OUR ONLINE COACHING PROGRAMS AND MEMBERSHIP:
Or you can step it up to the full VIP level with the Premium ROCKSTAR PERSONAL BRANDING ACADEMY, which provides:
- life time access to the online course released over 8 weeks with 60+ educational videos, actionable exercises, canva social media templates and excel reporting templates - continually being updated and all editable
- 8 weeks of live weekly group mentoring with Melissa while the course is running
- weekly access to the CONTENT CREATOR CLUB as described to the left (available FREE for 12 months) PLUS
- digital playbook to work through all of the activities
- access to the great online community for support and accountability
- access to all files to hire the perfect Marketing Assistant
- BONUS - Live half day coaching for the Marketing Strategy and Action Plan, including a Social Media Plan (valued at $4,400 alone if you were a private client!)
- BONUS - FREE Access to 'Camera Confidence and Epic DIY Videos' online course (released April 2023)
- BONUS - FREE Access to 'Why Not You?' - The ultimate personal development short course (released April 2023)
- THIS IS THE PERFECT PACKAGE FOR BUSINESS OWNERS, ENTREPRENEURS, COURSE CREATORS, HEALERS & CHANGE MAKERS!
Want to get a good look at what value you will receive when you enrol in the ROCKSTAR PERSONAL BRANDING ACADEMY?
FIND YOUR UNIQUE VOICE
In a sea of same-same, it's so important that you are a business that stands out, and the best way to do that is to brand around your greatest asset... YOU! (Or your sales team! Just as long as it's a human, because people buy from people.) This module teaches you:
- how to be YOUR best version of a ROCKSTAR CONTENT CREATOR for your industry
- discover what makes you UNIQUE and the VALUE you bring
- how to authentically create TRUST and AUTHORITY online
- how to develop rockstar CONFIDENCE and show up online or on camera LEVERAGING other peoples' audiences
- we'll identify any BLOCKS that might be holding you back and give you some tangible ways to help work through these
VALUE - $797
MODULE 2 & 3
CREATE A KILLER MARKETING STRATEGY & ACTION PLAN
It's not sexy... but yes, you do need a marketing strategy. Otherwise you're just flying blind and there's no thought behind your daily activities and your activities won't be as successful with a hit and miss approach.
BONUS: We will be doing these modules as a HALF DAY live zoom session so we can work through it together. You will end up with:
- a 12 month MARKETING STRATEGY and dynamic ACTION PLAN and SOCIAL MEDIA SCHEDULE... how organised!!!
- a clear set of GOALS, your VISION, your MISSION STATEMENT, your BRAND PROMISE and your big 'WHY'
- an intimate knowledge of your TARGET AUDIENCE and all their PAIN POINTS - this is so crucial for creating relevant content throughout the year
- a thorough SWOT ANALYSIS so you can identify any threats and opportunities for your business
- you'll learn strategies around great STRATEGIC ALLIANCE partners - this lesson alone can 10x your revenue in one year!
- all the ACTION STEPS you need to make this happen, as well as how to set KPI's and MEASURE your success
VALUE - $4,400
HOW TO HIRE AND TRAIN A GREAT MARKETING ASSISTANT
This module is GOLD! Even if you don't realise it, it's the difference between burn out and putting out 20 pieces of quality content week in week out. For no more than $250 a day, you can hire a quality local Assistant to do this work within a day, and this module shows you how.
(Note - to hire a Creative Agency or Social Media Freelancer for a day is anywhere between $880 - $2,200+)
In this module we give you:
- the perfect JOB DESCRIPTION to attract the right team member
- the entire INTERVIEW PROCESS (including an artwork test)
- and how to create all the processes you need including BATCHING CONTENT and how to be super productive
SPECIAL NOTE: This module is great for the process to GET a Marketing Assistant - the weekly live masterclasses are designed perfectly for your Team Member to be trained weekly in all things marketing and branding
VALUE - $797
(But you could argue it's priceless to your health if it saves you from burning out!)
WEBSITES THAT BUILD TRUST
& SALES PAGES THAT SELL
When somebody says to you "you don't need a website anymore"... do not listen to them! A website is always YOURS, not like a social profile which you can lose at any time. Websites build trust, they house all of your online activities and if you have an online business... are literally your lifeline to the world. YOU CANNOT ENTRUST THAT TO A SOCIAL MEDIA PLATFORM YOU DON'T OWN.
In this module you learn:
why your website should be PERSONAL to build TRUST, and how to create relationships online
the TOP 10 MISTAKES made on websites, and how to avoid them
- and indepth look at SALES PAGES and how to sell most successfully on them (believe me, it's a science and people build courses dedicated just to this!)
- we look at CALLS TO ACTION, and what the most effective ones are for your industry
- how to get REVIEWS, and the power of ORGANIC SEO
VALUE - $797
QUALITY CONTENT THAT PEOPLE GIVE A SHIT ABOUT!
High quality, engaging, relevant, personal, easy to consume content is the bomb. It's free, it can be so unique to your brand, and it builds tonnes of trust. So why would you pay lots of money on old school interruption marketing (advertising) when you can be seen and loved by connecting and helping your potential customers.
In this module we skill you up on:
- how crucial quality and relatable COPYWRITING is
- what exactly is a LEAD MAGNET and how to create one for your socials to promote
- how to create sensational VIDEO - from storyboarding, to scripting to shooting, to uploading
- the value of EMAIL DATABASES, EMAIL MARKETING and NURTURE SEQUENCES, RE-PURPOSING CONTENT and more
- how to use CANVA and tips on good graphic design
- how to set up your own PODCAST and what makes a WEBINAR successful and how to create one
VALUE - $797
ONLINE & SOCIAL MEDIA STRATEGIES THAT WORK
A LOT of attention in marketing is given to social media. It's here to stay, that's for sure, but don't lose sight that it is just one piece of the personal branding puzzle. That said, you can do it well or do it poorly. So here are some learnings on how to do it exceptionally well!
- why your marketing and content should be PERSONAL to build TRUST, and how to create RELATIONSHIPS ONLINE
how to NOT WORRY about what people say about you
why your SALES TEAM should have their own social media profiles
FACEBOOK strategies, groups, live video and true connection
the power of INSTAGRAM STORIES and REELS
just how powerful YOUTUBE is and the value behind having your own channel
how to use LINKEDIN Premium as a marketing tool
does my business need TIK TOK?
and so much more!!
VALUE - $797
TEST, MEASURE, AUTOMATE, REPEAT... PROFIT!
There's an old business saying, "you can't improve what you don't measure"... So this module is dedicated to creating the systems and setting you up for success by duplicating the actions week in week out. You will learn:
- how to TEST AND MEASURE all of your marketing activities
- how to SELL MORE to your existing customers for little outlay
- SYSTEMS, SYSTEMS, SYSTEMS... why you create them, how to do it, and how to keep them up to date!
- ACCOUNTABILITY and staying on track for success
- MULTIPLE INCOME STREAMS via marketing, and exploring if your business would benefit from its own ONLINE COURSE or MEMBERSHIP
- how to maintain a healthy GROWTH MINDSET and how to get from your PRESENT STATE to your DESIRED OUTCOME
VALUE - $797
THAT'S A WHOLE LOT OF VALUE!
OK, Let's wrap it up and see what you get!
The whole box and dice of the ROCKSTAR PERSONAL BRANDING Academy
CONTENT CREATOR LIVE WEEKLY MASTERCLASSES
That's 1 full year of weekly coaching with Melissa in an online group scenario.
(I would charge $550+ per 1 hour training session in the market.)
So let's say conservatively $400 x 50 weeks =
ROCKSTAR CONTENT CREATOR ONLINE COURSE
Lifetime access to 60+ videos of Marketing, Branding, Social Media and Advertising expertise, including any FREE updates to the course work
+ 8 weeks of live weekly group mentoring with Melissa while the course is running
+ UPDATES $1,997
+ 8 WEEKS MENTORING $4,400
MARKETING STRATEGY & ACTION PLAN HALF DAY TRAINING
Be coached personally by Melissa in a live group session for Modules 2 & 3 (plus video content) with the potential to troubleshoot YOUR issues brand
ROCKSTAR CREATOR FACEBOOK COMMUNITY
Private invitation and lifetime access to Melissa and the community 24/7 to help you with your marketing and business
ROCKSTAR CREATOR DIGITAL PLAYBOOK
Work through each video with the exercises and action steps provided
CANVA SOCIAL MEDIA TEMPLATES & EXCEL TEMPLATES
Downloadable templates to make your life a lot easier with designing social media tiles (done for you) and excel testing and measuring spreadsheets
'WHY NOT YOU?' PERSONAL DEVELOPMENT ONLINE COURSE
Coming in April 2023, free access to the course, playbook and activities
'CAMERA CONFIDENCE AND EPIC DIY VIDEOS'
Coming in April 2023, free access to the course, playbook and activities
When you add it all up the dollar value is
but honestly, the LIFETIME VALUE of building a personal brand and the potential income that it will bring you over time is minimum 6 AND 7 FIGURES. We have clients that have 20x their business in the first 12 months alone, and kept increasing at the same rate year on year into an 8 figure annual turnover.
SHOW ME THE PACKAGES!
100% MONEY-BACK GUARANTEE
If it turns out that the course is not what you thought it would be, or just not your cup of tea... we refund your money back in full, no questions asked. You have 7 days to check out the program, attend one masterclass and if you feel that it's just not for you, we will hand your $ back, no questions asked.
I am loving every minute of this course and I look forward to my time every day to sit down and do it! I cannot tell you how much I have already gained from just the two completed modules! I have direction, goals and clear ideas now! I also have organisation of these ideas and how to put them into action... which is my favourite thing ever! haha. I cant wait to share my funnel with you!!! Its so fun and totally achievable!
It just makes me want to run out and do everything now... that's how excited I am about it! I love sharing it with Dave every night too... he is totally on the same page and loving all my ideas and excitement. I could not have done this at a more perfect time, because we are already in business, but we have so so so much more to go and to achieve! This course is exactly the vehicle I needed to help us get there! So awesome!"
Founder of Black Wallaby Wines
“Module 1 has been absolutely amazing. I had no idea how important it is to look really deeply into my why and how and what I want for my business etc but I feel like this module is absolutely ESSENTIAL to every business owner. My head is absolutely swimming with ideas and thoughts and, instead of my usual state of "what the hell am I doing?" I am now a bit more quietly thinking "I can do this!"
Melissa helped me get over the many stumbling blocks I put in my way in regards to appearing on videos. She makes an incredible accountability and marketing mentor, and under Melissa’s expert guidance I have now gone from someone who avidly would avoid the camera to someone who can star in and produce my own marketing videos, send them out to the world, engage with the public and be proud of what I am doing.
I have noticed such a jump in my overall confidence, and have noticed that my website views and customer engagement on my facebook and Instagram posts absolutely sky rocket now that I am consistently delivering video content.
Kellie Wright, Dairy Free Store (Online Business)
"I know how lonely and isolating it can be as a solopreneur, so finding a Tribe to become a part of is such a blessing!
I started an online store a few years ago, selling many, varied products in different niches, and learned by trial and error along the way with some modest success. I've been hiding behind my computer since then with the false belief that I could succeed without having to put myself out there for the world to see.
I now thank the Universe for sending me Melissa and this course. It's the push I need to break through my barriers and achieve the success I've been dreaming of!"
Susie Fabian, Online Store
Meet Melissa J Scott, your Rockstar Coach throughout the weekly training and membership program!
"It's my life's purpose (and privilege) to offer up 25 years+ of business, marketing and personal development expertise...
If you put in the work, this training can be truly life changing. It's not just marketing, brand and content training. It's where business owners meet themselves, heal their triggers and experience life-changing transformation.
It's where you can gain complete freedom in the way you choose to live your life through an online personal brand and business.
You become happy, connected to your truth and genuinely self aware and confident enough to just show up as yourself, and share that love and special gifts with the world.
You do the work, and I provide the skillset, the accountability and the opportunity for personal growth, with the guidance and support for you to start asking for more across every aspect of your life... How empowering is that! This is my life's mission, and I would love to work with you"SHOW ME THE PACKAGES
WHY DID I CREATE THE ROCKSTAR PERSONAL BRANDING ACADEMY?
I strongly believe that we all deserve access to expert training, support and a community that can radically transform your business (and life) through building a rock solid, confident personal brand.
So why shouldn't everybody have access to expert information and training for a fraction of the cost of personalised, face-to-face coaching?!
It's the whole reason why I created the CONTENT CREATOR CLUB and the ROCKSTAR PERSONAL BRANDING ACADEMY. My two highest values are connection and being able to provide life-changing experiences for myself and clients... so it's a win/win for me too!
I want to help as many Business Owners, Managers, Sales Representatives, Healers and Entrepreneurs as possible... not just the elite few.
Are you ready to take action?
Choose the package below that best suits your needs, and let's work together to build your confidence, an amazing personal brand, and deliver the kind of lifestyle freedom and financial results you know you deserve.
12 MONTHS OF AFFORDABLE PAYMENTS
ROCKSTAR PERSONAL BRAND ACADEMY
(AUSTRALIAN DOLLARS)12 MONTHLY INSTALMENTS
= ONE CUP OF A COFFEE
+ A FANCY MUFFIN A DAY!
PAY IN FULL
ROCKSTAR PERSONAL BRAND ACADEMY
(AUSTRALIAN DOLLARS)ONE TIME PRICE - FOR A LIFETIME
= $18,000+ FOR 12 MONTHS
Why does our online Marketing and Branding Coaching make a massive difference?
Because we work on the hidden reasons WHY you aren't showing up right now, which are silently sabotaging your success.
And once we know what that is... we can work on it together!
This work opens doors and opportunities you never thought possible, until you experience it!
AMAZING... I WANT TO SIGN UP!
DO YOU HAVE A QUESTION?
Frequently Asked Questions
Here are some questions that business owners like yourself ask before jumping into the coaching and training with Melissa and the ROCKSTAR PERSONAL BRANDING Academy.
And if we don't cover your question, please feel free to contact us.
Who is this training and coaching best suited for?
Do I need to have an established business or service right now?
How does the course work from a time management point of view?
Can I pay in instalments?
What if I change my mind and want to leave?
What if I can't make the live masterclasses?
How personal are the masterclasses, and how long do they go for??
What day are the weekly masterclass sessions run, and are they held on public holidays?
Can a company purchase multiple memberships for their team who want to build a personal brand?
YOU'RE STILL HERE! I LOVE THAT.
Because it means you're seriously thinking about backing yourself, and the potential is unlimited!
The ROCKSTAR PERSONAL BRANDING Academy is not just another online course. It's a commitment to yourself, your growth, and to people that you can positively impact with your services. They just need to know that you exist, and this program will give you all the confidence and tools that you will need.
Personal development is no longer considered 'woo woo'. It is just as essential to your professional growth as skills training. We are committed to working with you to help you as best we can to be the 'Rockstar of you industry' that you secretly know you can be.
Melissa J. ScottOK, LET'S DO THIS.
So it's time to make one of three choices!
and it's pretty simple really.
(and the best choice!)
Go all in with both feet and join up to the Premium ROCKSTAR PERSONAL BRANDING Academy and weekly Online Coaching.
It's the bomb. You get the MOST value by far of our online offerings, with over $52,599 of assets.
And when you follow the steps and do the work, we have seen the potential to return 6 & 7 figure revenue in the first 12 months, with even 8 figure results after that! The sky (and your self-belief) are your only limits.LET'S DO IT!
(and it's a good option if you're on a tighter budget!)
You can dip your toe in the water.
Join up to the Basic Level CONTENT CREATOR CLUB weekly online coaching and come along to our live masterclasses.
You will get a lot of great value from the live sessions, be held accountable for your goals and enjoy the group feedback.
This is the PERFECT online coaching for your Marketing Assistant.LET'S CHECK IT OUT
(should this even be an option?!)
That's cool, but as you already know... when you change nothing, then nothing changes.
You can try to navigate your marketing yourself and piece it together from all of the great free content that we provide anyway, and that can work. But honestly, if you want to get ahead, being part of a progressive community and getting direct access to Melissa will always get you there faster and easier!
(And if it's simply a timing issue, note that the MEMBERSHIP is lifetime access to the course material and community, so you can go at your own pace to suit your life.)
Ask yourself this... is it time to stop sitting on the fence and back yourself and your business?
For the price of one coffee a day and a fancy muffin... and you can access the ROCKSTAR PERSONAL BRANDING ACADEMY for a lifetime of content, support, accountability and community.
AND take your business and personal brand to where you've always secretly dreamed it go. The end game is complete freedom, flexibility, financial success and a new-found confidence and connection to self that you never thought possible.
They say the way you do one thing... is the way you do everything.
So if you're still uncertain, but you want to become the kind of person who backs themself and jumps into opportunities with both feet... then why don't you change your story today!
It all starts with positive action.
One small step at a time! To achieve something different in you life, you need to get out of your comfort zone, and backing yourself and working with an experienced coach who actually cares about your outcome is a great start.
Let me help you be your best self.